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What You Should Know Before Selecting a 3PL

super health center fulfillment

Fulfillment is a satisfying word. A promise kept, hunger slaked;, it is the biggest and often the most important part of an agreement.

Fulfillment in distribution is just that: fulfilling orders placed by customers. Sounds simple, right?

They order, you fulfill, everyone is happy…

But the steps between ordering and fulfilling can be taxing, especially on growing businesses. Inadequate fulfillment can lead to unhappy customers and promising reputations ruined.

Because of this, many companies hire third party logistics companies, or 3PLs, to take care of everything between ‘order placed’ to ‘order delivered’.

What is a 3PL?

A 3PL is a logistics provider that fulfills orders placed by customers. It is a crucial link in the supply chain that can involve warehousing, consolidation, picking, packing, inventory, shipping and more.

It’s not quite as simple as mailing an order and e-commerce has made it even more difficult for companies to handle their own fulfillment internally. Nearly all large companies use 3PLs because of this.

How Does a Third Party Logistics Company Work?

Fulfillment companies obtain your inventory usually from your manufacturer. They warehouse and manage the inventory at their locations. They receive your orders through software integration or authorized access and incorporate your orders into their processes to deliver your goods to your customers.

When Do Companies Hire a 3PL?

Most companies seek the assistance of fulfillment companies after experiencing growth that surpasses their ability to meet customer orders in a timely manner.

In addition to growth, the cost of storage, transportation, distribution and shipping can all be factors to consider when making the decision to partner with a fulfillment company.

What Services do Fulfillment Companies Offer?

There are different levels of 3PLs depending on what your company needs, but the basics are two:

Transportation 3PLS: these logistics providers transport inventory between your warehousing locations, retail locations or between your storage location and buyers.

Warehouse 3PLS: these fulfillment providers store your inventory in addition to transporting it. Some will also handle your returns. 

If you offer expedited shipping, you will not only need a 3PL with multiple warehousing locations, but you’ll also need to provide them with forecasted inventory as well as stock that aligns with it.

Some things to consider when hiring a third party logistics company:

  • Insurance
  • Pricing models
  • Delivery service levels
  • Returns management
  • Software integration requirements
  • Fulfillment guarantees
  • Refund credits
  • Shipping rates
  • Carriers
  • International distribution
  • Compliance
  • Customs

The advantages of a 3PL are clear. They are the professionals and can usually much better handle the tedious parts of fulfillment so you can focus on growing your business.

But the average 3PL has a missed opportunity that is inherent in their work: your business’ growth.

What Most 3PLs Don’t Do For Your Company

Logistics companies are linked up with many partners that can facilitate the growth of your company. 

From international partnerships in distribution to domestic retail contracts, most 3PLs have the perfect brand building opportunities but they don’t offer to grow your business for you while they’re carrying out the most growth-inducing part of your business: fulfilling orders.

What a missed opportunity!

Super Health Center Fulfills Orders and Brand Growth

Super Health Center has nearly 20 years’ of partnerships and experience under its belt. We’ve taken our experience, partnerships and invaluable insight gained over two decades to offer you a more ‘fulfilling’ relationship with us as your 3PL.

From product development to marketing, we don’t just deliver your orders, we plant the seeds of your brands everywhere we go. 

We begin our partnership by familiarizing ourselves with your company. We assign exclusive marketing and development teams to your brand. We review your strategies and develop internal growth strategies for your brand, both domestically and abroad. Everything we do from order to delivery has your brand’s growth woven into it. 

Why settle for a company that just delivers your orders when you can have one that delivers your success? 

Start fulfilling your orders and success– Connect with us today

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Forecasting Sales and Inventory For a New Product Launch

Starting a new company is challenging, but forecasting sales of new products can be even more challenging if you’re brand new to the market, or you lack historical data to aid in forecasting.

That said, forecasting is a necessity to planning for the resources and inventory you’ll need to meet demand. Being prepared can prepare your new company for success.

Your company will likely start off wanting to develop a strategy that recuperates what you spent to develop and launch the products, in addition to investing in enough initial inventory to meet demands.

But how can you do this if this is your company’s first product?

The short answer: you can’t. But there are other resources you can research to estimate costs, inventory and strategy.

Use Market Research Before and During Product Development

Market research reports are available at a cost of around $2-3,000 and details world market data on specific markets. For instance, if your new product is sports nutrition, you’d likely start researching the market research reports for Sports Nutrition. Hopefully you began this research during development.

There you will find estimated market growth over a period of 5-10 years. Geographical targets, cultural trends, packaging, consumer behaviors and more.

With that information, you can develop a strategy targeting specific locations and start determining how to enter different channels, foreign markets and distributor contracts.

Conduct Primary Market Research

Before launching, selecting focus groups, holding surveys and attaining customer feedback and behavior can give you some insight on the initial response to your product by consumers.

But that is not enough to forecast inventory. You should reach out to distributors and determine interest. If you have no pre-existing relationship or products, you might find this to be difficult. You can address the need to fill in the blanks for distributors by launching a pilot product test.

Pilot Product Launch

Launching your new product to a small market may give you a snapshot of what you might expect when scaling. You can also use the feedback and data to polish strategies and propose partnerships.

Dedicated Monitoring

The first several months of your product launch will require consistent monitoring to determine if strategies, pricing, inventory, and production need modification. Ensure you have a dedicated team to monitoring your progress.

As stated in the intro, its always easier to forecast if you have existing products, if you don’t, turning to a company that provides solutions to product launching may be far less costly than trying to do it alone. Super Health Center has nearly 20 years’ experience in product launching, development, branding along with an international presence and existing relationships with vendors.  We have intimate insight on product data for forecasting and we have dedicated teams for each brand we bring on.

Work with a Company Experienced in Product Launches

Choosing a single source solution provider like SHC can help you save on employee costs, market research, pilot programs, product market feedback and more. We can put your products in locations throughout the world with our experience in foreign registration and compliance requirements and our partnerships with thousands of locations, vendors and channels throughout the world.

Your new product’s launch must be successful if you want long-term success with your product.

Find out more about what SHC can do for you. Connect with us today

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Sports Nutrition Distribution Trends through 2025

sports nutrition distributor

The global sports nutrition market is expanding at an unprecedented pace and is expected to reach nearly 35 billion in the next 6 years.

Not only driven by an ever-increasing awareness of health and lifestyle, but also convenience of achieving both.

Research on effective ingredients, new herbs, minerals and other tests are supporting more and more sources. What does this mean? More products to distribute.

More products to compete with.

Along with growing awareness from consumers, growing disposable income is making sports nutrition purchases easier than ever.

Are you?

The average consumer wants expedited, convenient purchase options and products.

To meet these expectations, you must have a product distribution strategy.

That strategy should include your target markets.

Targeting markets isn’t as simple as throwing a dart on a map. You should know the market, its culture, demands, channels, regulatory issues and compliance requirements. After in depth research, you should then create a comprehensive launch and distribution strategy to promote success.

Upon launch, you should have a team to monitor issues, provide customer support, analyze data and modify your strategy in real time.

Obviously endeavors such as this take time, experience and resources. A big factor in failed distribution is not knowing. Not knowing the market, not knowing the demands, not knowing the legal requirements of a target territory, and often these mistakes can result in irreparable damage to a brand’s relationships with vendors and even its brand name.

We rely on experts to teach us in school, in college. We rely on experts to guide us in our health diagnoses and financial decisions. Why wouldn’t you rely on experts to guide your brand growth, development and distribution?

With nearly 20 years’ experience across the globe, Super Health Center has satellite offices worldwide, established relationships with vendors in multiple territories, a thorough understanding of regulations and registration requirements and more.

We are your single source for all your business needs. From product development and international distribution to consolidation and fulfillment, we are the only solution you need to make your brand succeed.

Connect with us today to learn more.

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Natural Sources of Caffeine


Natural Energy Sources


Natural Energy Sources


Not everyone is a fan of coffee and others are fans of synthetic speed. Did you know there are other natural sources of energy and caffeine you can rely on to boost energy, mood, focus and performance?

Well, you’re about to.

Natural Caffeine Sources

Guarana Natural Energy Source

Guarana is a plant. It is named for the Guarani tribe in the Amazon, who used its seeds to brew a drink. Today, guarana seeds are still used as medicine.

  • Energy
  • Performance
  • Weight loss
  • Focus

Guarana is a plant, the seeds are a natural source of caffeine. Caffeine stimulates the nervous system and increases heart rate which energizes your body.

Guarana is also a natural source of theobromine and theophylline which are also natural stimulants.

These stimulants aid in increased energy, focus and performance. Given that caffeine is also a natural thermogenic, some people use guarana as a weight loss aid.

Studies show when guarana is paired with other sources of caffeine, it provides more energy.

Kola Nut Natural Energy Source

  • Energy
  • Performance
  • Weight loss
  • Focus

No, its not your soda loving sister—the Kola nut is a nut that contains caffeine and comes from the trees of the cocoa family which are located in Africa.

The nuts are plucked and dried and are used in sodas, meds and supplements.

Kola nuts are a natural caffeine source and often chewed by physical workers to keep them alert, suppress their appetities and to fight off fatigue.

Some people use it for other ailments like detoxing, hangovers and irritable bowels.

The kola nut is a great natural energy source and alternative to coffee.

Another great natural caffeine source is green coffee extract.

It is the extract from green coffee beans in an unroasted state.

Natural Caffeine Source Green Coffee Extract

  • Energy
  • Performance
  • Weight loss
  • Focus

Found in many weight loss supplements green coffee extract is a natural caffeine source that offers other benefits besides energy such as weight loss through caffeine’s natural property of being a thermogenic. It also increases focus and alertness and stamina.

Natural Energy Source Cocoa Extract

Finally, a great natural source of energy is cocoa extract, straight from sweet ol’ chocolate. Cocoa extract improves focus, mood, energy and performance and is also known to satisfy those pesky sugar cravings.

  • Energy
  • Performance
  • Weight loss
  • Focus

There you have it, some of the top natural sources for energy and caffeine. Super Health Center carries naturally and botanically sourced caffeine supplements. Find them at the shop.

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Natural Energy Source: Guarana


What is Guarana?

Overview of Guarana

Guarana is a plant. It is named for the Guarani tribe in the Amazon, who used its seeds to brew a drink. Today, guarana seeds are still used as medicine.

  • Energy
  • Performance
  • Weight loss
  • Focus

Guarana is a plant, the seeds are a natural source of caffeine. Caffeine stimulates the nervous system and increases heart rate which energizes your body.

Guarana is also a natural source of theobromine and theophylline which are also natural stimulants.

These stimulants aid in increased energy, focus and performance. Given that caffeine is also a natural thermogenic, some people use guarana as a weight loss aid.

Studies show when guarana is paired with other sources of caffeine, it provides more energy.

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Natural Energy Source: White Tea Extract

white tea extract

Ginko Biloba

White Tea Extract

  • Natural energy
  • Free radicals protect cells
  • Relax blood vessels
  • Boost immune system
  • Reduce bad cholesterol
  • Burns fat
  • Boost metabolism

White tea is derived from the plant Camellia sinensis and is the least processed tea of black, green and white teas.

White tea also has the highest concentration of theanine which is an amino acid known for improving energy and focus. White tea extract is also a natural source of caffeine, which when combined with theanine, improves energy, memory and performance.

Theanine in white tea can also reduce stress by increasing levels of serotonin and dopamine which make you feel happier.

White Tea Extract contains abundant antioxidants and catechins, which are polyphenols that can protect cells from damage that leads to diseases, aging and even cancer.

The polyphenols can also protect the heart, reduce/prevent bad cholesterol and reduce inflammation in the body.

White tea polyphenols a can also support vascular health by relaxing blood vessels and supporting a health immune system.

White tea also has EGCG, which research shows helps burn fat and boost metabolism.

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What is Ginko Biloba

ginko biloba

Ginko Biloba

Ginkgo biloba is a tree found in China. The extract from its leaves is used for medicinal purposes.

Ginko biloba is most well-known for its purported ability to improve focus and

How Does Ginko Biloba Work?

  • Contains antioxidants
  • Protects against antioxidants
  • Increases blood flow to brain
  • Improves memory and focus

Ginko Biloba contains flavonoids which are antioxidants that protect cells from free radical damage.  This is why some researchers believe Ginko Biloba protects nerve cells from damage which can help protect against alzheimer’s damage. Additionally, some researchers state the extract increases blood flow to the brain which improves cognitive function, memory and focus.

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What is Yohimbe


Yohimbe is a tree native to West Africa. The bark is used to make tea and is often touted as a natural aphrodisiac. The tea is not only used to improve sexual desire, but it is also used to improve performance, blood pressure, heart health and more.

How Does Yohimbe Work?

Yohimbe promotes nitric oxide production in the body. When NO is increased, blood vessels relax and open up which increases blood flow. This can help with erectile dysfunction and also with increasing nutrient delivery to muscles.

Yohimbe also blocks receptors known to prevent or impair erections.

What Do People Use Yohimbe For?

People use Yohimbe for a variety of things given its natural benefits of improved blood flow, erectile and heart health.

Some rely on Yohimbe as a natural aphrodisiac or a supplement to help them become or stay sexually aroused.

Others use it to improve erectile function and health.

Because it promotes nitric oxide production in the body, increased blood flow can benefit multiple areas of the body including the heart, blood pressure, erectile function and more.


  • Improves libido
  • Improves performance
  • Increases blood flow
  • Promotes Nitric Oxide production
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What is Tribulus


What is Tribulus

In summary Tribulus:

  • Improves sexual performance
  • Provides vascular support
  • Boosts testosterone production

Tribulus is a spine-covered plant that produces fruit.

Some people use parts of the tribululs plants to help with athletic training, sexual performance, vascular support, inflammation and muscle building in Chinese and Indian medicine.

Tribulus is most well-known for its claimed ability to naturally boost testosterone levels.

In fact, one study found that men with reduced sex drives experienced an 80 percent increase in libido when taking tribulus for 2 months.

Some studies also support that it lowers cholesterol and blood sugar levels, improves immune system, brain function, and fluid balance.

How do you take Tribulus?

Tribulus often comes in supplement form and may be combined with other ingredients depending on what the supplement is being used for. For instance, it is sometimes placed in energy supplements as a natural source for performance, testosterone production and vascular improvements which can all aid in improving your levels or feelings of energy and drive.

If you are considering using tribulus, check with your doctor to ensure it doesn’t interfere with any of your medications or conditions. Any supplement that affects blood pressure should be reviewed for interactions.

If you have any medical conditions you are wanting to treat, talk to your doctor first, as well. Nature is a great source for solutions, but doctors are there to guide you.

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What is Horny Goat Weed

horny goat weed

Horny Goat Weed

It sounds like something you’d find in an adult store, but horny goat weed is actually an herb used in old Chinese medicine that can benefit both men and women.

Horny goat weed, also called epimedium by botanists, is an herb of which the leaves are used in Chinese medicine to treat a variety of ailments.

Epimedium is called yin yan huo in China and considered a powerful flowering plant that stimulates hormones to improve sexual performance and interest.

It is most well-known for supporting healthy libido and erectile function for both men and women.

It is also used for joint pain, fatigue and to support healthy heart and blood pressure.

How Does Horny Goat Weed Work?

Horny goat weed increases blood flow which improves conditions that are the result of reduced blood flow, such as erectile dysfunction. It also has phytoestrogens which can mimic estrogen and help support bone health and hormone balance.

Horny goat weed also contains icariin which is a chemical that blocks a protein linked to erectile dysfunction. This protein PDE5 is also blocked by Viagra.

Finally, some use it to treat PMS symptoms, memory and focus improvement, as well.

Because it can thin the blood, you should check with your doctor to ensure it won’t interact with any of your medications or conditions.


Horny Goat Weed, also called Epimedium:

  • Increases blood flow
  • Improves libido
  • Blocks erectile dysfunction protein
  • Improves memory and focus