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Steps to Choosing the Right Distribution Methods As we covered in our “How to Choose the Right Distribution Channels” post, a lot of ‘self-reflection’ goes into making decisions. But aside from looking inside your company, you must also look outside the company—at your competitors. Evaluating your competition will help you craft several strategies, your competitive […]Read More
How to Choose the Best Distribution Channels You’ve invested careful consideration into developing your product, your brand, your marketing strategy and unique selling position—you must now put the same care into selecting the right distribution channels and third party representation to ensure your product and brand is consistent and your marketing is successful. But where […]Read More
How to Strengthen Your Product Position Don’t be fooled, you don’t have to spend a ton of money to up your product position game. All you need is to focus on consistent communication so that your product and your competitive advantage is clear. One strategy that can help perfect product positioning is research. Just as […]Read More
How to Increase Your Brand’s Competitive Advantage From price and packaging to culture and learning, a perpetual objective for your firm should be gaining a competitive advantage. Your organization’s successful differentiation from competitors in the market influences buying decisions. If your business is unique enough, you can attract your competitors’ customers. If you don’t have […]Read More
Top Issues with Order Fulfillment in Distribution Fulfillment isn’t just one step in a process, it is a culmination of various steps to achieve order fulfillment. It involves warehousing, consolidation, picking, packing and shipping. With all these steps, one mistake can cause a ripple effect and affect your customer satisfaction and brand reputation. Being prepared […]Read More
What are Gray Market Sellers? The Gray Market is the trade of a product through distribution channels without the authorization of the original manufacturer or trademark proprietor. What are Gray Market Goods? Gray Goods are sold without the original manufacturer’s terms of the agreement between the re-seller and the manufacturer and usually at much lower […]Read More
How to Choose a Logistics Company Choosing a logistics company is a vital part of brand growth strategy. Your provider should be experienced, reputable and capable. So, what are some things to look for when hiring a logistics provider? Hiring a Logistics Provider: Company Reputation This is the first check box you should tick. If […]Read More
Why was Ephedra Banned? Nearly 15 years ago in 2003, the FDA banned ephedra products containing ephedrine. Since then, consumers have complained that their weight loss products don’t work as well and are constantly searching for products with ephedra or ephedrine. Was it necessary to ban ephedrine products or was it an overreaction? So what […]Read More
What to Include in Your International Distribution Strategy Technology and e-commerce have made it almost a requirement to compete in global economy if you want your business to succeed. But expanding beyond domestic borders can be overwhelming. How do you start creating your international distribution strategy to enter the global market? Let’s go over the […]Read More