SHC Blog

Get informed. Stay informed.

Super Health Center.

channel manager

How a Channel Manager Can Solve Distribution Problems

By Super Health Center | Nov 12, 2018

How a Channel Manager Can Solve Distribution Problems Distribution sales through channels is key to a successful business, but those channels can get bottle necked, clogged and create time-consuming issues that can end up impacting your reputation and your bottom line. Enter: The Sales Channel Manager. What is a Channel Manager As for any complex […]

Read More
distribution

What is Product Distribution?

By Super Health Center | Nov 12, 2018

What Is Product Distribution?   Product distribution, simplified, is getting your products to customers through various channels. From online to in-store, there are a lot of behind-the scenes tasks taking place to make it all happen. So, let’s start with the basics… What is a Distributor? A distributor is a business or person who buys […]

Read More
distribution trends 2019

Distribution Trends for 2019

By Super Health Center | Oct 5, 2018

Distribution Trends for 2019   It’s no secret technology is providing more and more opportunities to businesses— and when it comes to distribution we are enjoying our fair share of the spoils. Gone are the days where wholesale distribution stands in the shadow of retail; eCommerce is effectively shutting the doors of some brick and […]

Read More
distribution method

Steps to Choosing the Right Distribution Methods

By Super Health Center | Sep 17, 2018

Steps to Choosing the Right Distribution Methods As we covered in our “How to Choose the Right Distribution Channels” post, a lot of ‘self-reflection’ goes into making decisions. But aside from looking inside your company, you must also look outside the company—at your competitors. Evaluating your competition will help you craft several strategies, your competitive […]

Read More
distribution channels

How to Choose the Right Distribution Channels

By Super Health Center | Jul 13, 2018

How to Choose the Best Distribution Channels You’ve invested careful consideration into developing your product, your brand, your marketing strategy and unique selling position—you must now put the same care into selecting the right distribution channels and third party representation to ensure your product and brand is consistent and your marketing is successful. But where […]

Read More

How to Strengthen Your Product Position

By Super Health Center | Jul 12, 2018

How to Strengthen Your Product Position Don’t be fooled, you don’t have to spend a ton of money to up your product position game. All you need is to focus on consistent communication so that your product and your competitive advantage is clear. One strategy that can help perfect product positioning is research. Just as […]

Read More

How to Increase Your Brand’s Competitive Advantage

By Super Health Center | Jul 12, 2018

How to Increase Your Brand’s Competitive Advantage From price and packaging to culture and learning, a perpetual objective for your firm should be gaining a competitive advantage. Your organization’s successful differentiation from competitors in the market influences buying decisions. If your business is unique enough, you can attract your competitors’ customers. If you don’t have […]

Read More
fulfillment

Top Issues in Order Fulfillment

By Super Health Center | Jul 6, 2018

Top Issues with Order Fulfillment in Distribution Fulfillment isn’t just one step in a process, it is a culmination of various steps to achieve order fulfillment. It involves warehousing, consolidation, picking, packing and shipping. With all these steps, one mistake can cause a ripple effect and affect your customer satisfaction and brand reputation. Being prepared […]

Read More
gray market

What is the Gray Market?

By Super Health Center | Jul 6, 2018

What are Gray Market Sellers? The Gray Market is the trade of a product through distribution channels without the authorization of the original manufacturer or trademark proprietor.  What are Gray Market Goods? Gray Goods are sold without the original manufacturer’s terms of the agreement between the re-seller and the manufacturer and usually at much lower […]

Read More