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Distribution Challenges Your Business Should Know About Its no secret that our expectations of distributors fall short of pulling rabbits out of hats. Distributors can be the Miracle Gro your firm needs to scale or they can be the weeds that slowly choke the life you’re your future goals. That’s why we’ve made it clear […]Read More
The Basics of Distribution: Channels, Methods and Partners When thinking of the term “channels” you might think of your TV, but in distribution, we’re talking about the method in which your product gets to your customers. The path or flow of the product’s journey. Channels are what distributors use to get your product from your […]Read More
How a Channel Manager Can Solve Distribution Problems Distribution sales through channels is key to a successful business, but those channels can get bottle necked, clogged and create time-consuming issues that can end up impacting your reputation and your bottom line. Enter: The Sales Channel Manager. What is a Channel Manager As for any complex […]Read More
What Is Product Distribution? Product distribution, simplified, is getting your products to customers through various channels. From online to in-store, there are a lot of behind-the scenes tasks taking place to make it all happen. So, let’s start with the basics… What is a Distributor? A distributor is a business or person who buys […]Read More
Distribution Trends for 2019 It’s no secret technology is providing more and more opportunities to businesses— and when it comes to distribution we are enjoying our fair share of the spoils. Gone are the days where wholesale distribution stands in the shadow of retail; eCommerce is effectively shutting the doors of some brick and […]Read More
Steps to Choosing the Right Distribution Methods As we covered in our “How to Choose the Right Distribution Channels” post, a lot of ‘self-reflection’ goes into making decisions. But aside from looking inside your company, you must also look outside the company—at your competitors. Evaluating your competition will help you craft several strategies, your competitive […]Read More
How to Choose the Best Distribution Channels You’ve invested careful consideration into developing your product, your brand, your marketing strategy and unique selling position—you must now put the same care into selecting the right distribution channels and third party representation to ensure your product and brand is consistent and your marketing is successful. But where […]Read More
How to Strengthen Your Product Position Don’t be fooled, you don’t have to spend a ton of money to up your product position game. All you need is to focus on consistent communication so that your product and your competitive advantage is clear. One strategy that can help perfect product positioning is research. Just as […]Read More
How to Increase Your Brand’s Competitive Advantage From price and packaging to culture and learning, a perpetual objective for your firm should be gaining a competitive advantage. Your organization’s successful differentiation from competitors in the market influences buying decisions. If your business is unique enough, you can attract your competitors’ customers. If you don’t have […]Read More