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What is the Gray Market?

gray market

What are Gray Market Sellers?

The Gray Market is the trade of a product through distribution channels without the authorization of the original manufacturer or trademark proprietor.

 What are Gray Market Goods?

Gray Goods are sold without the original manufacturer’s terms of the agreement between the re-seller and the manufacturer and usually at much lower prices.

Items are often taken from rejected lots, or they are counterfeit goods. Gray Market Sellers steal business, rankings and your reputation.

It is a multi-billion dollar business that costs you more than just profit—it can cost you your business’ hard-earned reputation, authorized dealers and even your business, itself.

 Gray Market Impact on Brand Growth

The Gray Market doesn’t always negatively impact your brand online. It stunts your growth in Brick and Mortar. Ask yourself, why would they want to sell your brand when consumers can buy it online for pennies on the dollar?

Gray Market also impacts your opportunities with distributors. A distributor will not want to pick up your brand when they cannot compete with prices listed by gray market sellers.

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Gray Market’s Impact on Your Brand

The costs you spend on brand growth are increased exponentially.  Average costs in brand development, protection and growth can reach 40K monthly-or more.

 

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How Super Health Center Protects Your Brand from the Gray Market

We are your brand developers and protect your brand from multiple risks that can affect your brand reputation and growth:

  • AMAZON & E-COMMERCE PRODUCT PROFILE

We set up your entire e-commerce profile with a high-performing, SEO-infused, trademarked product profile.

  • MAPP PRICING & GRAY MARKET

24/7 We identify and remove all gray market sellers undermining your product and profits and

re-establish MAPP Pricing to boost product and brand integrity.

  • INTERNATIONAL EXPANSION

We align and unify your listings internationally to create an international presence overnight.

  • BRICK & MORTAR/DISTRIBUTION

After your brand is stabilized, we aid in brand expansion to brick and mortar locations and

distributors with an attractive, controlled price.

  • PROTECTING

We protect brands with the return to MAPP pricing and gray market seller eradication.

  • PROMOTING

With market research, SEO, trademarked profiles & PPC campaigns we promote and grow your brand.

  • PRODUCING

We expand brands internationally and through brick & mortar sales to boost presence and profit.

  • SUPPORT

We monitor your brand 24/7 to ensure gray market sellers do not undermine your brand.

  • ELIMINATE RETAINER FEES

Marketing Solutions retainer fees can range from 5k-50k per month. We offer the same services as part of our brand growth package to save you money.

  • R & D

We conduct industry and competitor research at no additional charge.

  • CREATIVE

Our expert teams research and produce creative content, influence and engagement at no additional cost to you.

  • MARKETING

We partner with your creative teams to produce marketable content.

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TAKE BACK CONTROL. PROTECT YOUR BRAND FROM THE GRAY MARKET

We know the sacrifices it takes to grow a brand. Let us help you protect your brand and your profits. Let us help you expand your brand both online, on ground and worldwide.

Contact us now.